Political Marketing Intelligence
Win the ground game and the narrative. Geofence rallies, booths, and rival events, reach voters over WhatsApp, SMS, IVR, and mobile — and track real-time voter sentiment against every opponent in the race, all from one campaign command center.
Everything a Modern Campaign Needs
From the rally ground to the constituency dashboard.
Rally & Event Geofencing
Draw virtual boundaries around your own rallies, town halls, and public meetings — or around a rival’s event — to deliver targeted messages to every device that walks in.
Booth & Constituency Targeting
Go hyperlocal down to a ward, PIN code, or single polling booth. Upload voter address lists to reach registered voters, past supporters, or swing segments directly.
Multi-Channel Voter Outreach
Combine WhatsApp Business API, bulk SMS, IVR/voice calls, mobile display, and OTT/CTV video so every voter is reached on the channel they actually use.
Multi-Language Creative
Localize ad creative, SMS, and WhatsApp templates in regional languages so your message lands the way voters actually speak and read.
Real-Time War-Room Dashboard
One dashboard for impressions, spend, booth-level reach, rally foot traffic, and message delivery — so your campaign team can react the same day, not the same week.
Compliance-Aware Workflow
Built around India’s election-advertising landscape — organized creative trails and reporting to support your MCMC/ECI pre-certification and expenditure disclosures.
Sentiment Analysis, Built for the Campaign Trail
Political Marketing Intelligence includes our sentiment analysis engine — reading social media, news, and public conversation to tell you not just what voters are saying, but how they feel about your candidate, your issues, and your rivals, in real time.
Real-Time Sentiment Tracking
Scan social media, news, and forums continuously to classify mentions of your candidate or party as positive, negative, or neutral.
Share of Sentiment vs. Opponents
See exactly how your favorability compares to rival candidates and parties, side by side, updated as the conversation moves.
Issue & Theme Tracking
Follow how specific issues, promises, and slogans are landing with the electorate — and which ones are gaining or losing ground.
Negative Spike Alerts
Get flagged the moment negative sentiment or a rumor starts trending, so your team can respond before it snowballs.
Regional Language Coverage
Sentiment models tuned for regional-language conversations, not just English — where much of the real electorate discussion happens.
Demographic Breakdowns
Understand how sentiment differs by geography and audience segment, so messaging can be tailored where it matters most.
How It Works
01
Define Constituency & Targets
Map your constituency, wards, and priority booths, and set the voter segments, rallies, and rival locations to geofence.
02
Deploy Geofencing & Outreach
Launch location-based ads alongside WhatsApp, SMS, IVR, and mobile/OTT creative — all coordinated from one campaign.
03
Track Sentiment & Optimize
Watch real-time sentiment and share-of-voice as the campaign runs, and shift spend and messaging toward what’s working.
04
Report & Stay Audit-Ready
Export booth-level reach, spend, and delivery reports to support your own compliance and expenditure filings.
Built for Every Stage of the Campaign
Rally Geofencing & Conquesting
Retarget attendees of your own rallies — or reach voters leaving a rival’s event with an alternative message.
Booth-Level Voter Targeting
Focus spend on swing booths and priority wards instead of blanketing an entire constituency.
Diaspora & Community Outreach
Geofence community centers, places of worship, and cultural associations to reach diaspora and community voters.
Real-Time Sentiment War Room
Give your core team a live read on public mood so responses to news and rumors go out same-day, not next week.
Opposition Benchmarking
Track share of voice and sentiment against every serious rival in the race, not just your own campaign.
Poll-Day Mobilization
Send timely WhatsApp/SMS/IVR reminders to registered supporters near polling booths on election day.
Ready to Run a Smarter Campaign?
Share your campaign, constituency, and goals — our team will reach out with a tailored Political Marketing Intelligence plan.
Political advertising in India is subject to Election Commission (MCMC/ECI) pre-certification and TRAI rules for SMS/WhatsApp outreach. Geofencing.pro/BLDS India provides the technology and media-buying services; campaigns remain responsible for their own certifications, disclosures, and consent requirements.