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📖Documentation

How to Create a Lead Form

Lead forms are shown inside your Leads campaign ads. Users fill in their details without leaving the platform, giving you high-quality, friction-free leads.

Step-by-step guide
Lead forms must be created before you can attach them to a Leads campaign. Create as many forms as you need and reuse them across multiple campaigns.
1

Navigate to Lead Forms

Click Lead Forms in the left sidebar.
Lead Forms section in the left navigation
2

Click 'Create Lead Form'

Click the “+ Create Lead Form” button.
Create Lead Form button on Lead Forms page
3

Name your form and add an intro

Enter a Form Name (internal reference), a Headline (shown to users at the top of the form), and an optional Description to explain what the user will get by submitting.
Form name, headline, and description fields
4

Add form fields

Use the field builder to add questions. Available field types include:
  • Full Name
  • Email Address
  • Phone Number
  • Custom text / dropdown question
Drag and drop fields to reorder them. Toggle fields as Required or optional.
Field builder with drag-and-drop form fields
💡Note: Shorter forms typically get higher completion rates. Only ask for information you truly need.
5

Set the Thank You message

Customise the Thank You screen that users see after submitting:
  • Thank You headline (e.g. “Thanks! We'll be in touch soon.”)
  • Optional CTA button — link to your website or a download
Thank You screen customisation with headline and CTA link
6

Save the lead form

Click “Save Lead Form”. The form will now appear in the lead form picker when setting up a Leads campaign.
Save Lead Form button
All submissions are stored in the Leads section of your dashboard and can be exported as a CSV file at any time.