Saved audiences can be reused across multiple campaigns, saving you time and ensuring targeting consistency.
1
Click the New button
In the Audiences section, click the “New” button. A panel will slide open on the right side where you can build your audience.
2
Enter the audience name
Enter a descriptive name for your audience so it is easy to identify and reuse later.
3
Select Gender
Choose the gender you want to target:
- All Genders
- Male
- Female
4
Set Age Range
Select an age range between 18 and 65+ depending on your target audience.
5
Add Locations
Click “Add Locations” to open the location targeting popup. You have four ways to add locations:
- Search — search for a city, state, or country and select it. Best for targeting an entire city, state, or country.
- Bulk — paste multiple addresses, pincodes, or latitude/longitude coordinates (one per line) and set a default radius (100 m – 50 km). Best for many locations with a small radius.
- Draw — draw a Circle or Polygon directly on the map for fully custom zones.
- Import — paste latitude/longitude values and click Parse to add them all at once.
💡Note: For detailed steps on all location targeting options, see the Create Geo Zones guide.
6
Add Behaviours and Interests
Type a keyword relevant to your campaign (e.g. “customers looking for property”). The system will automatically match your input with relevant data sets and suggest categories to select.
7
Select Devices and Operating Systems
By default, All Devices and All Operating Systems are selected. You can narrow this down:
- Device — Mobile or Desktop
- OS — Android, iOS, or Windows
8
Save your audience
Click “Save Audience”. Your audience will be saved and appear in the audience list. You can now select it when creating a campaign and click “Proceed to Adset”.
Your audience is saved and ready to use. Attach it to any campaign from the campaign setup screen.