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📖Documentation

How to Create an App Promotion Campaign

An App Promotion campaign drives installs and engagement for your mobile app by showing ads to geofenced users with a direct link to the App Store or Google Play.

Step-by-step guide
Have your App Store URL (iOS) and/or Google Play URL (Android) ready before starting.
1

Click Create Campaign

From your dashboard, click the blue button to start a new campaign, or go to Campaigns in the left sidebar and click “Create Campaign”.
Dashboard with blue Create Campaign button and Campaigns section in sidebar
2

Enter campaign name

A campaign creation window will open. Enter a descriptive name for your campaign in the Campaign Name field.
Campaign name input field
3

Select campaign goal — App Promotion

In Campaign Goal, select App Promotion.
Campaign goal selection with App Promotion option highlighted
4

Select campaign type

Choose your Campaign Type:
  • Display Creatives — run banner image ads.
  • Display Videos — run video ads.
A single campaign can use either banners or videos, but not both together.
Campaign type selector showing Display Creatives and Display Videos options
5

Enter daily impressions

Enter the number of Daily Impressions you want to spend. In geofencing, one impression equals one unique device ID.
Daily impressions input field
6

Set campaign start and end date

Select a Start Date and End Date for your campaign under Campaign Scheduling.
Campaign start date and end date picker
7

Select campaign timings and timezone

Choose how your campaign runs each day:
  • Run All Day — runs 24 hours; algorithm picks the best times. Recommended for most campaigns.
  • Specific Days — choose particular days. There must be at least a 7-day gap between start and end date.
  • Custom Hours — set specific time ranges for each day.
Also select the Campaign Timezone that matches your target audience's location.
Campaign timings and timezone options
8

Click Proceed to Audience

Once all campaign details are filled in, click “Proceed to Audience”.
Proceed to Audience button at the bottom of the campaign details form
9

Select your audience

Select a saved audience from the list. If you haven't created an audience yet, visit the Create New Audience section first. Once selected, click “Proceed to Adset”.
Audience selection screen with saved audiences listed
💡Note: Don't have an audience yet? Learn how to create one in the Create New Audience guide.
10

Add ad headings

In the Adset step, add your Ad Headings. You can add up to 5 headings for your ad.
Ad headings input field in the Adset step
11

Add ad descriptions

Add your Ad Descriptions. You can add up to 5 descriptions that will appear below your ad heading.
Ad descriptions input field in the Adset step
12

Upload display creatives or videos

Upload your ad creatives. The upload option depends on what you selected in Step 4:
  • Display Creatives selected → banner image upload appears.
  • Display Videos selected → video upload appears.
Creative upload section showing banner or video upload option
13

Configure App Targeting

By default, ads run on all apps that support third-party ads. You can customise this:
  • Include Only — show ads exclusively on specific apps.
  • Exclude — run on all apps except the ones you specify.
App Targeting section with Include Only and Exclude options
14

Enter app store URLs

Since this is an App Promotion campaign, enter your app store links:
  • App Store URL — link to your iOS app on the Apple App Store.
  • Google Play URL — link to your Android app on Google Play.
The platform will automatically serve the correct link based on the user's device.
App Store and Google Play URL input fields for App Promotion campaign
15

Select call to action

Select a Call to Action from the dropdown that best matches your campaign goal. This button will appear on your ad and direct users to take the desired action.
Call to action dropdown selector
16

Click Review Campaign

Once all fields are filled, click “Review Campaign”. The system will check for any errors or missing information.
Review Campaign button
17

Final review with ad preview

Review your complete campaign summary and see a live preview of how your ad will appear to users.
Final review page showing a full summary and live ad preview
18

Submit for review

If everything looks correct, click “Submit for Review”. Your campaign will typically go live within 7–8 hours, though in some cases up to 24–48 hours.
Submit for Review button
💡Note: Make sure your wallet balance is not zero — campaigns cannot be submitted without sufficient balance.
Your app promotion campaign has been submitted! Track installs in the Analytics tab once it goes live.